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05/22/2004 - H.O.T. Tips Newsletter - Click here to go to archives.
 

Dear H.O.T. Friends,

What started out as a little playful fun has turned into a serious national crisis! Had I known what this competition would do, I would not have started it. Now I have a problem. Here are the elements of the crisis:

1) Formerly sane people are doing completely nutty things. A guy in Boca Raton, Florida has truly lost his everlovin' mind. Here is what that sounds like:

Click Here To Play The Audio Message

2)
Innocent children are being dosed with what I formerly considered to be primarily an "adult strength" condiment in order to try to win a silly contest. It reminds me of overly competitive people who race hospital beds, lawn mowers and bath tubs. Have you seen that? Please help me decide whether to call child protective services on this one ;-)

Click Here To Play The Audio Message

3) A formerly staid American adult lets her hair down (and no tellin' what else) in an attempt to win some groceries (The winner of the contest gets 3 bottles of H.O.T. Sauce per month for the balance of the year), a few garments (The winner also gets a H.O.T. T-shirt and H.O.T. cap) and a cheap ceramic cup (Included in the contest loot is a H.O.T. cup). Here is what it sounds like when your 3rd grade history teacher loses it!

Click Here To Play The Audio Message

4) Most disturbing, perhaps is the contribution we are making to the degradation of the sexual morays of America's women folk. To my knowledge, these ladies haven't sounded like this since their wedding night and in one (most disturbing) the voice of a young child can be heard. I just pray someone was covering his ears as his mother performed this embarrassing rendition of our silly, formerly innocent advertising slogan. Listen for innocent children in the background while mommy lets it all hang out:

Click each link to play the audio message.

I can't put all the shame at the feet of the ladies, however. No, there are several men culpable in this regard, as well. I just hope I am not responsible for a whole new baby boom nine months from now. Watch the vital statistics section of your local newspapers and report back to me please. Also, try to remember how you feel and what you are motivated to do after eating the H.O.T.Sauce. Statistically, there is healthy population growth in countries and cultures where lots of spicy foods are consumed. Ever heard of a Latin Lover? ...and you thought that was in the genes. Now the secret is out. Gringos can be H.O.T. Lovers too, the safe, natural way. For goodness sake, put the kids away first!

I hope you get the idea. WE ARE HAVING FUN HERE! You can be a part of this frivolity by following the instructions in the initial letter about the contest, here Some contestants have obviously tried to "act" the sound of a H.O.T. Lover, futilely so. If you want to stand a chance of winning the contest, you will have to get a jar of this H.O.T. delicacy. With just a few clicks of your mouse, you can get some here. If you have figured out that this whole contest, letters, web site, etc. is just a complex ruse to sell our product, you caught me red-handed (and probably red-mouthed too, 'cause I eat this stuff by the bucket full.) Why else would I spend endless of my obviously talented hours hacking out this copy, for the public good, perhaps?

Oh, just briefly, a note on the Spanish language. The Latinos have separate words for "hot". Caliente means the temperature as measured by a thermometer is elevated, as in "La tierra es caliente". The ground is hot. Please write this down, class. The Spanish word for hot is "picoso" or "picante." The next time you hear some company say their product is "muy caliente." Ask if it stays hot all the time? If so, we can harness that heat source and produce erpetual motion which would solve America's dependence on foreign oil and we could let the deserts of the middle east go back to the desolate wasteland they started as and forget about disturbing the precious animals in Alaska. Anyway, delving deeper, you will find that what they really mean is that it is "picoso". By then they have been knocked off for the frauds they are, trying to fool people into thinking they are authentic. They probably have sombreros and burros on the label. This is a lame attempt at convincing you that they are from "the old country." Read the label. It is probably made in New Jersey or Ohio. We have no such silly graphics on our label, just a bold Texas shape (closest place to Mexico you can get hot sauce and have the FDA inspectors assuring quality ingredients and sanitary bottling conditions). Though made in this progressive state, it is real Latinos making this stuff. There is absolutely no risk of having sombrero straw or burro stuff ending up in the product. These guys drive Chevys and wear ball caps, so get those corny stereotypes out of your racist Gringo brains. BTW, the fabulous Habanero pepper is not widely known or used in traditional Mexican cuisine. It is more common in the Caribbean and Central American environs.

The crazy contest goes till the end of the month. Be sure and enter. That way, at least you will have a permanent record of your "moment of raucous ribaldry" for anyone who would accuse you of being staid or a "stuffed shirt."

Well, enough for now, I do have another life besides writing this silly Newsletter and running crazy contests, like grabbing hold of a fabulous taco with copious amounts of H.O.T.Sauce on it for breakfast.

Dios le bendiga y buena suerte mis amigos. (look it up)
H.O.T. Bill


 
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